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Stay up-to-date with the Latest Industry News
The new easy way to develop and market STEM/STEAM toys
Last year, The Toy Association™ enlisted the help of the Good Play Guide™ to develop a new framework to provide the toy industry with a single, consistent definition of STEAM.
How-To Guide: The Toy Association™’s STEAM Toy Framework (2021)
The Toy Association™’s STEAM Toy Framework is available to download here. The following provides a guide to help you use The Toy Association™’s STEAM Toy Framework (2021). Click here for FAQs and to read more about how and why the framework was developed. Section 1: Characteristics of a Good Toy There are
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New Voice App Review Hub in Partnership with Creativity, Inc. for Good App Guide
The respected review site will now offer parents and educators a trusted one-stop shop to discover and learn about high-quality family-friendly voice apps. The Good App Guide, the UK’s respected review site for children’s apps, has expanded its app product coverage to include voice apps as part of their international expansion plans. The establishment of
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BBC Radio – The Five Big Questions for Under Fives
Dr Amanda Gummer speaks to Nihal on BBC Radio 5 Live to discuss the Duchess of Cambridge’s new nationwide survey on the development of under-5’s.
WIRED – Our 6 Favorite Toys at CES This Year
From CES in Las Vegas, Dr Amanda Gummer (Good Play Guide) speaks to Scott Gilbertson covering WIRED’s top STEM toys at CES 2020 You can read the full article on ‘Our 6 Favourite Toys at CES this year’ on WIRED’s website
Meet the team – Tracey Devine-Tyley
Tracey is the most recent addition to our team, but is no stranger to the toy and licensing industries. She now heads up our sales and marketing division and is a very well-known and well-loved face in the industry. Over to Tracey… 1 – Could you tell us a bit about your background
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How to adapt to a changing retail landscape
Bricks and mortar retailers likely shy away when news about the High Street breaks at the moment. The majority of reports point to decreased footfall, consumer confidence and spending. And of course, online spending brings ease of use, competitive pricing and often larger range. In September the British Retail Consortium (BRC) showed that retail footfall
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talkRadio – Reducing Waste and Buying Toys for Christmas
Dr Amanda Gummer speaks to Julia Hartley-Brewer about the costs of the impact that buying Christmas presents has on both families and the environment and what parents can do to reduce stress, waste and time over the Christmas Period
Virgin Radio – Buying Toys that will last past Boxing Day
It is reported that almost half of the families in the UK wasted £50 per child on unwanted presents this Christmas! To help avoid wasting money and take the stress out of buying unwanted gifts, Dr Amanda Gummer explains how the Christmas Good Toy Guide can help parents and grandparents alike!
Huffington Post – Are prankster parents spreading holiday fear instead of holiday cheer?
Dr Amanda Gummer was quoted for a new Huffington Post article that looks at a recent viral post which shows parents pranking their children with an appearance from the Grinch during their Christmas photoshoot. Dr Amanda has stated that, You can read the full-length article on ‘Christmas Pranks On Kids, Like The Grinch,
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