How to use the Good Toy Guide stamp to its full advantage


Reviews are a popular and effective means of marketing products.

Here at Fundamentally Children, however, our product evaluations are more comprehensive than a simple review.

Each product is tested by children, as well as our team of experts, to produce an extensive appraisal of the toy or app in question, with ratings for fun, skills development and ease of use.

But that’s not all.

All products recommended or approved by the Good Toy Guide or Good App Guide gain permission for use of the relevant stamp in all marketing materials.



And research has shown that three-quarters of 25-30 year-olds believe the Good Toy Guide accreditation represents a good quality product. Consumers described the Good Toy Guide accreditation as safe, quality, reassuring, and reliable. Furthermore, three-quarters of consumers will sometimes or often consider a product’s accreditations when purchasing.

So if you’ve already got a product in one of our guides, there are lots of ways to take full advantage of our stamps. And if you’re considering submitting a toy or app, here are all the ways in which we can support your marketing with our logos.


Interested in submitting a Children’s Product or App for evaluation by our play experts and network of play clubs?

Submit a Product for Evaluation




In-store and online retail point of sale

In a busy marketplace, it can be difficult to get your product to stand out. If you’re designing physical point of sale, why not include the widely recognised and trusted Good Toy Guide or Good App Guide logo? It will immediately provide peace of mind for consumers and offers a way for them to easily and quickly find a trusted evaluation of the products online to help with their buying decision.



Tomy recently utilised the Good Toy Guide logo to its best advantage on its impressive Lamaze point of sale in Oxford Street’s Debenhams store. The simple, clean design displayed the brand logo, alongside the trusted Good Toy Guide stamp, immediately showing that the products are independently endorsed by the experts at Fundamentally Children.


On pack

Adding our stamp to your packaging design on your next print run can provide the same instant recognition and reassurance for consumers as the point of sale, but ensuring it is seen across all physical retail outlets. This can also be a great way for emerging companies and brands to get their name out to consumers.


Social media and consumer communications

Tell everyone that you have a product recommended or approved by us. Tell your online community, your social media followers, consumer journalists. Independent recommendations will gain extra interest and trust.


Trade news

Once your product has been approved or recommended by the Good Toy Guide, feel free to shout about it in the trade media. But also make sure that when you are submitting product information for sector guides, features, etc, that you mention your accreditation. It adds an extra string to your bow and could help you to get noticed by those elusive retail buyers.


Experiential marketing



When you exhibit at any shows, whether they are trade or consumer, be sure to add the Good Toy or App Guide logo to your stand to show visitors that your products have been evaluated and approved by us.

We also offer spaces on our own stands at various consumer shows for products that have been included in our guides, so do get in touch to discuss this option if you would like to take advantage of being part of our consumer-facing marketing.


Any companies interested in submitting toys or apps for endorsement or exploring the range of other services offered by Fundamentally Children, should contact or call 01438 831204.



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