The early bird catches the Christmas worm

It seems like only weeks since we were sending out our first ever printed Christmas Good Toy Guide, but we’ve already finalised plans for Christmas 2019. This year’s campaign sees at least 100,000 printed Guides distributed via the Sunday Times Magazine, Good Housekeeping Magazine, in National Childbirth Trust Goody Bags, our Play Club Partners and directly to retailers as well as being available online for people to download or browse.



For companies already proudly displaying the Good Toy Guide stamp of approval, we’re delighted to invite you to get involved with our early bird offer. The earlier you submit your products the more you save and the bigger your involvement will be in the campaign. Submissions received by 30th April will be eligible for an additional product included at no extra cost as well as benefitting from the campaign launch PR activities.


For those of you who haven’t got around to submitting your toys for Good Toy Guide testing yet – now is the time! 


There’s much more to the campaign than just the printed Guide… 


(View the 2018 Christmas Good Toy Guide)


Products included in the campaign will also feature in our Facebook Live series, ‘Choosing Good Toys at Christmas’ with Dr Amanda Gummer. The series will include a range of sectors and will be broadcast to our audience of engaged followers. The live-streamed video will then be available for you to share on your own social networks after the session.    

Products will also be listed in an exclusive Christmas in July feature in Progressive Preschool and it’s online sister Preschool News, hitting your retailers at just the right time of year too.   

The Christmas Campaign has a wide range of touch points for brands – from the Guide to the annual Mega Christmas Giveaway, webinars and Facebook live sessions, and we’ll be shouting about your products across all relevant social media channels. Our highly engaged audience of over 30,000, as well as the wider audiences regularly reached via our ad-hoc media activity, will add to the distribution of the Christmas Guide, raising awareness and building trust in your brand at this key time of year.   


To discuss the Christmas campaign further and get involved with this time-limited offer, or to discuss submitting products for evaluation, please do get in touch.



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