Meet the team – Tracey Devine-Tyley

Tracey is the most recent addition to our team, but is no stranger to the toy and licensing industries.

She now heads up our sales and marketing division and is a very well-known and well-loved face in the industry.

Over to Tracey…



1 – Could you tell us a bit about your background before you joined Fundamentally Children?

I’ve been in the toy industry for more years than I care to remember :-). Previously Head of Licensing & Marketing at Rubies Masquerade and prior to that at KD Group.


2 – Could you tell us a bit about your current role?

I head up sales and marketing – The Good Play Guide is an amazing and passionate team of people. I’m really enjoying helping give a little experience to the dynamic vision.


3 – What’s the best thing about working in the children’s industries?

The people  ….. there isn’t another industry like it!


4 – And the worst?

We work hard, but also means we play hard too.


5 – Describe working for Fundamentally Children in three words.

Exciting (obs), professional, inspiring.


6 – What’s your favourite industry event and why?

I love the Licensing Awards and Toy Fair – great opportunities to meet up with all our industry colleagues to celebrate the year.


7 – If you didn’t work in your current role, what would you like to be doing and why?

I used to be a fitness instructor in a previous life so I guess I could have headed down that road, but I really can’t imagine working anywhere other than the toy industry.


8What’s the best piece of advice you’ve ever been given from someone in the children’s industries?

Every day is a school day – there’s always something new to learn and more amazing people to meet.


9 – What’s your all-time favourite children’s toy or app?

I love Twister – it brings back some great childhood memories.


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