Last year, The Toy Association™ enlisted the help of the Good Play Guide™ to develop a new framework to provide the toy industry with a single, consistent definition of STEAM.

  The Toy Association™’s STEAM Toy Framework is available to download here.   The following provides a guide to help you use The Toy Association™’s STEAM Toy Framework (2021). Click here for FAQs and to read more about how and why the framework was developed.   Section 1: Characteristics of a Good Toy There are
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