PRESS RELEASE: Toymaster collaboration 2021

Dr. Gummer’s Good Play Guide continues to grow rapidly and is delighted to announce a marketing collaboration with Toymaster.The Good Play Guide as experts in child development, play and parenting will enhance Toymaster’s commitment to its members of real value, exceptional service, and a year-round marketing programme, with a portfolio of deliverables including seasonal and developmental milestone articles and blog posts, branded point of sale and advertising materials for Good Play Guide recommended lines, in store activations and social media call outs.

Dr. Amanda Gummer, founder of The Good Play Guide comments;

“I’m a huge advocate of Toymaster and the community spirit they encourage at store level.  Everyone remembers the joys of a trip to a toy shop as a child so to collaborate with a team that supports retailers at grassroots level with information about products and latest play trends, delivers against all our shared values."

Paul Reader, Marketing Director, Toymaster adds;

“We work hard to ensure our members are armed with the most appropriate marketing support and information around latest topics and themes. Adding Dr. Gummer’s expert voice around play ideas or parenting issues to our offering, demonstrates a further commitment to our members helping them be more informed and increasing their knowledge around today’s savvy shoppers.”

The joined-up activity will also include activations on social media and direct to members initiatives further raising the profile of Toymaster locations.

Helping make the world a more playful place together.

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