The designer’s mini-guide to understanding babies (0-12 months)

Understanding your consumer is key to designing great products. If you are making products for babies, it can be helpful to understand the stages of development. This gives you valuable insight into: What babies are able to do at each age What might be tricky for them to do What’s likely to capture their attention
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Six ways we can support your PR agency (and add credibility to your campaign)

Join us on the journey to make the world a more playful place! Dr Gummer’s Good Play Guide sets out to use our expert voice and independent research services to help support PR agencies.  We work closely with a range of different types of PR agencies from in-house PRs to agencies that typically have a
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Making Good Apps Part of a Healthy Play Diet

While technology can be very beneficial when used properly for children’s development, it can be quite tricky to promote your apps in the market whilst still championing healthy, social, active child development.  Many parents report feeling that their children spend too much time on screens and are looking for guidance on how to ensure their
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