We are...

An expert team of professionals, who are proud of their deep understanding of children, and passionate about the importance of play in healthy childhoods. We go above and beyond to champion great children's products using our wide range of skills to make a difference. Whether that is to shout about products in the media, design user testing to help you turn good ideas into great products or share our knowledge and passion with our audience.

Our vision

" We want to be able to help create a world where children are able to fulfil their potential and develop the skills they need to thrive throughout their lives. whilst enjoying a safe, happy and playful childhood."


Here are some of the friendly faces over here at Good Play Guide

Dr Amanda Gummer

Tracey Devine-Tyley

Kerstie Mehmel

Anna Taylor

Oomar Mauthoor

Lauren Archer

Morwenna Ellis

Rebecca Alfandary

Katie Roberts-Mason



As an extension to the friendly faces you see above, we often collaborate with a number of fantastic individuals who share the same vision as us, for this reason, we have created the Fundamentally Children Associates Network to allow our clients to tap into a wider range of expertise to help meet your objectives! 






Here are a number of children's services who we recommend. We take great pride in being associated with the following companies and would like to assure you that their expertise in their field and their missions are fully supported by us



Play club partners share our ethos and prioritise play within their settings. They do not receive payment for their input, but toys that they test are normally donated to the centres.

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