We are...

An expert team of professionals, who are proud of their deep understanding of children, and passionate about the importance of play in healthy childhoods. We go above and beyond to champion great children's products using our wide range of skills to make a difference. Whether that is to shout about products in the media, design user testing to help you turn good ideas into great products or share our knowledge and passion with our audience.

The Good Toy Guide was founded by child development expert Dr Amanda Gummer in 2012. Created to provide an independent, expert accreditation service for children’s products, The Guide provides a trusted resource for parents and gift-givers to find truly Good Toys. 

Amanda has a PhD in Neuropsychology, the Postgraduate Certificate in Higher Education and over 20 years’ experience working with children and families.

Having worked in children’s industries for many years, Amanda is now widely considered as the UK’s go-to expert on play, toys and child development. She can regularly be seen in the media, including BBC News, Sky News, The Daily Mail and many more, offering advice on news stories and issues surrounding children, families and child development.

Home of the Good Toy Guide and Good App Guide, Dr Gummer’s Good Play Guide is an independent, expert organisation, dedicated to ensuring every child can develop the skills they need to thrive during a happy healthy childhood. The team’s mission is to help make the world a more playful place.

If you would like Dr Amanda Gummer’s support on your next campaign, project or article, please do not hesitate to get in touch: hello@goodplayguide.com


Here are some of the friendly faces over here at Good Play Guide










As an extension to the friendly faces you see above, we often collaborate with a number of fantastic individuals who share the same vision as us, for this reason, we have created the Good Play Guide Associates Network to allow our clients to tap into a wider range of expertise to help meet your objectives! 



Here are a number of children's services who we recommend. We take great pride in being associated with the following companies and would like to assure you that their expertise in their field and their missions are fully supported by us



Play club partners share our ethos and prioritise play within their settings. They do not receive payment for their input, but toys that they test are normally donated to the centres.

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