Last year, The Toy Association™ enlisted the help of the Good Play Guide™ to develop a new framework to provide the toy industry with a single, consistent definition of STEAM.
The Toy Association™’s STEAM Toy Framework is available to download here. The following provides a guide to help you use The Toy Association™’s STEAM Toy Framework (2021). Click here for FAQs and to read more about how and why the framework was developed. Section 1: Characteristics of a Good Toy There are
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(Part 2/2. Read the first article of this series on ‘Are Children getting the right opportunities for Balanced Play?’ here) In Part 1 of our two-part series, we took a look at how a balanced approach to play can reduce the risk of obesity and support positive mental health. In this article, we will
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(Part 1/2. Read the second article of this series on ‘Using the balanced play approach to promote your good toys’ here) In a two-part series, we team up with The Entertainer, the Genius of Play™, and Theodora Children’s Charity to delve deeper into the UK and US’s play habits and look at the
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Children develop rapidly through the first months and years of life, making this a time of massive change for little ones and their parents. Traditionally this age group has been separated into ‘baby’ and ‘pre-school’ markets, but if we look at the stages of development within these categories, it’s clear than an awful lot is
-> Continue reading How to stand out in the crowded preschool market
By Anna Taylor Last month I went along to the Children’s Media Conference and you can read up on the highlights and exciting proposals for what’s next for the industry here: Part 1 – self-regulation and Part 2 – opportunities. But today I want to talk about a comment a director made at one of
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Part 2: Inclusive, Creative & Interactive Media The way consumers access media has evolved enormously and with it, children’s expectations have changed dramatically too. Children are now much more in control of the media they access, playing and watching with more freedom than ever before. We’ve already looked at the challenges this raises in
-> Continue reading What’s next for the children’s media industry? – CMC Series pt.2
Part 1: Children’s media legislation Over 70 years ago, the first children’s T.V. programme was broadcast in the UK – Children’s Hour. Fast forward through years of Watch With Mother, Blue Peter and Byker Grove and we hit the 21st century hard. Children are no longer limited to sharing channels or even a screen
-> Continue reading What’s next for the children’s media industry? – CMC Series pt.1
We’re taking a look at the impact which the 1001 critical days initiative has had in light of its 3rd anniversary.
Learning to Read and Write are fundamental life skills. In this piece, we’ll look at some products that will help children learn these crucial skills.