The five most common reasons toys fail a Good Toy Guide evaluation

In the last 10 years of the Good Toy Guide, we have reviewed over 1,500 toys. This process is designed to evaluate how fun a toy is to play with, how easy it is to use, and how good the play value is. Most are already on the shelves in toy stores and have had marketing
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The designer’s mini-guide to understanding babies (0-12 months)

Understanding your consumer is key to designing great products. If you are making products for babies, it can be helpful to understand the stages of development. This gives you valuable insight into: What babies are able to do at each age What might be tricky for them to do What’s likely to capture their attention
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Six ways we can support your PR agency (and add credibility to your campaign)

Join us on the journey to make the world a more playful place! Dr Gummer’s Good Play Guide sets out to use our expert voice and independent research services to help support PR agencies.  We work closely with a range of different types of PR agencies from in-house PRs to agencies that typically have a
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Making Good Apps Part of a Healthy Play Diet

While technology can be very beneficial when used properly for children’s development, it can be quite tricky to promote your apps in the market whilst still championing healthy, social, active child development.  Many parents report feeling that their children spend too much time on screens and are looking for guidance on how to ensure their
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4 Ways to Stand out in a Tough Retail Environment

What makes a product stand out to consumers?  Does the answer differ depending on the product type or retail platform?  – Different products do well online compared with those that fly when demonstrated. It also depends on who is making the purchasing decision – is it a pester power toy or something parents will need
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How to adapt to a changing retail landscape

Bricks and mortar retailers likely shy away when news about the High Street breaks at the moment. The majority of reports point to decreased footfall, consumer confidence and spending. And of course, online spending brings ease of use, competitive pricing and often larger range. In September the British Retail Consortium (BRC) showed that retail footfall
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Meet the team – Kerstie Mehmel

In the latest instalment of our Meet the Team series, we are finding out more about one of our longest-standing members of staff, review coordinator, Kerstie Mehmel. Kerstie is the one many of you will have the pleasure of dealing with when you submit products for review. Over to her… Over to Kerstie…    
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Fundamentally Children – Q3 2019 highlights

Wow! What a fantastic week we had to close off another great period in Q3. The sales and marketing team headed to ExCel for Brand Licensing Europe, Amanda jetted to the US for the Dallas Toy Fair and Women in Toys Empowerment Day, Anna took a trip to the International Play Iceland UK seminar, and
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Successful summer of events puts Good Toys into the hands of the UK’s children

Summer 2019 has seen our team of experts touring the UK to introduce the nation’s children and families to products from the Good Toy Guide. The Good Toy Zone has taken in three festivals, weekly play days with The Entertainer, and the launch of a new partnership with 360 Play. Our events this year have
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Meet the Associate – Erika Brodnock

In this instalment of the Meet the Associate series, where we delve a little deeper into the lives and careers of the Fundamentally Children Associate Network, we are chatting to Erika Brodnock     You can find out more about the Associates Network here   Over to Erika…   1 – Could you tell us
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