PRESS RELEASE: STEAM ACCREDITATION PROGRAM FOR TOY INDUSTRY LAUNCHED

The team at Fundamentally Children will be at the 2016 London Toy Fair: scouting for new toys to invite for testing as well as offering retailers the benefit of our wisdom and discussing the many ways we support the industry, whether through in store play days, staff training in child development, consumer insight or using our endorsement and expert voice to add weight to marketing campaigns.

PRESS RELEASE: Toymaster collaboration 2021

The team at Fundamentally Children will be at the 2016 London Toy Fair: scouting for new toys to invite for testing as well as offering retailers the benefit of our wisdom and discussing the many ways we support the industry, whether through in store play days, staff training in child development, consumer insight or using our endorsement and expert voice to add weight to marketing campaigns.

How-To Guide: The Toy Association™’s STEAM Toy Framework (2021)

  The Toy Association™’s STEAM Toy Framework is available to download here.   The following provides a guide to help you use The Toy Association™’s STEAM Toy Framework (2021). Click here for FAQs and to read more about how and why the framework was developed.   Section 1: Characteristics of a Good Toy There are
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New Voice App Review Hub in Partnership with Creativity, Inc. for Good App Guide

The respected review site will now offer parents and educators a trusted one-stop shop to discover and learn about high-quality family-friendly voice apps.  The Good App Guide, the UK’s respected review site for children’s apps, has expanded its app product coverage to include voice apps as part of their international expansion plans. The establishment of
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Meet the team – Tracey Devine-Tyley

Tracey is the most recent addition to our team, but is no stranger to the toy and licensing industries. She now heads up our sales and marketing division and is a very well-known and well-loved face in the industry. Over to Tracey…     1 – Could you tell us a bit about your background
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How to adapt to a changing retail landscape

Bricks and mortar retailers likely shy away when news about the High Street breaks at the moment. The majority of reports point to decreased footfall, consumer confidence and spending. And of course, online spending brings ease of use, competitive pricing and often larger range. In September the British Retail Consortium (BRC) showed that retail footfall
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