The team at Fundamentally Children will be at the 2016 London Toy Fair: scouting for new toys to invite for testing as well as offering retailers the benefit of our wisdom and discussing the many ways we support the industry, whether through in store play days, staff training in child development, consumer insight or using our endorsement and expert voice to add weight to marketing campaigns.
The team at Fundamentally Children will be at the 2016 London Toy Fair: scouting for new toys to invite for testing as well as offering retailers the benefit of our wisdom and discussing the many ways we support the industry, whether through in store play days, staff training in child development, consumer insight or using our endorsement and expert voice to add weight to marketing campaigns.
Last year, The Toy Association™ enlisted the help of the Good Play Guide™ to develop a new framework to provide the toy industry with a single, consistent definition of STEAM.
The Toy Association™’s STEAM Toy Framework is available to download here. The following provides a guide to help you use The Toy Association™’s STEAM Toy Framework (2021). Click here for FAQs and to read more about how and why the framework was developed. Section 1: Characteristics of a Good Toy There are
-> Continue reading How-To Guide: The Toy Association™’s STEAM Toy Framework (2021)
The respected review site will now offer parents and educators a trusted one-stop shop to discover and learn about high-quality family-friendly voice apps. The Good App Guide, the UK’s respected review site for children’s apps, has expanded its app product coverage to include voice apps as part of their international expansion plans. The establishment of
-> Continue reading New Voice App Review Hub in Partnership with Creativity, Inc. for Good App Guide
Dr Amanda Gummer speaks to Nihal on BBC Radio 5 Live to discuss the Duchess of Cambridge’s new nationwide survey on the development of under-5’s.
From CES in Las Vegas, Dr Amanda Gummer (Good Play Guide) speaks to Scott Gilbertson covering WIRED’s top STEM toys at CES 2020 You can read the full article on ‘Our 6 Favourite Toys at CES this year’ on WIRED’s website
Tracey is the most recent addition to our team, but is no stranger to the toy and licensing industries. She now heads up our sales and marketing division and is a very well-known and well-loved face in the industry. Over to Tracey… 1 – Could you tell us a bit about your background
-> Continue reading Meet the team – Tracey Devine-Tyley
Bricks and mortar retailers likely shy away when news about the High Street breaks at the moment. The majority of reports point to decreased footfall, consumer confidence and spending. And of course, online spending brings ease of use, competitive pricing and often larger range. In September the British Retail Consortium (BRC) showed that retail footfall
-> Continue reading How to adapt to a changing retail landscape
Dr Amanda Gummer speaks to Julia Hartley-Brewer about the costs of the impact that buying Christmas presents has on both families and the environment and what parents can do to reduce stress, waste and time over the Christmas Period
