It is reported that almost half of the families in the UK wasted £50 per child on unwanted presents this Christmas! To help avoid wasting money and take the stress out of buying unwanted gifts, Dr Amanda Gummer explains how the Christmas Good Toy Guide can help parents and grandparents alike!
Dr Amanda Gummer was quoted for a new Huffington Post article that looks at a recent viral post which shows parents pranking their children with an appearance from the Grinch during their Christmas photoshoot. Dr Amanda has stated that, You can read the full-length article on ‘Christmas Pranks On Kids, Like The Grinch,
-> Continue reading Huffington Post – Are prankster parents spreading holiday fear instead of holiday cheer?
In the latest instalment of our Meet the Team series, we are finding out more about one of our longest-standing members of staff, review coordinator, Kerstie Mehmel. Kerstie is the one many of you will have the pleasure of dealing with when you submit products for review. Over to her… Over to Kerstie…
-> Continue reading Meet the team – Kerstie Mehmel
Dr Amanda Gummer has shared her thoughts with the Huffington Post on a new Snapchat filter that portrays an animated spider that crawls across people’s faces. The filter has been gaining virility as parents are using this filter on their children’s faces, which has sparked a debate on whether this is just harmless fun or
-> Continue reading Huffington Post – Is this this Snapchat filter harmless or traumatic?
Wow! What a fantastic week we had to close off another great period in Q3. The sales and marketing team headed to ExCel for Brand Licensing Europe, Amanda jetted to the US for the Dallas Toy Fair and Women in Toys Empowerment Day, Anna took a trip to the International Play Iceland UK seminar, and
-> Continue reading Fundamentally Children – Q3 2019 highlights
Summer 2019 has seen our team of experts touring the UK to introduce the nation’s children and families to products from the Good Toy Guide. The Good Toy Zone has taken in three festivals, weekly play days with The Entertainer, and the launch of a new partnership with 360 Play. Our events this year have
-> Continue reading Successful summer of events puts Good Toys into the hands of the UK’s children
Dr Amanda highlights the importance of bonding with Grandparents and the benefits of intergenerational play
In this instalment of the Meet the Associate series, where we delve a little deeper into the lives and careers of the Fundamentally Children Associate Network, we are chatting to Erika Brodnock You can find out more about the Associates Network here Over to Erika… 1 – Could you tell us
-> Continue reading Meet the Associate – Erika Brodnock
With tools such as Survey Monkey and Google Forms, it can be easy enough for people to bash out a quick survey to test opinion and gain insight and why not? It’s always good to engage with your stakeholders… isn’t it? People usually do surveys for one of two reasons: To genuinely find out
-> Continue reading Top tips for making surveys work for you
Dr Amanda shares her thoughts on findings from the Good Childhood Report that shows that that young people have become increasingly unhappy with their lives over the last 10 years