We have worked alongside many reputable brands across a number of industries. Take a look at the projects we have worked on...

Playmobil New Concept Prototype Testing With Children and Parents Case Study

    Producer of the internationally award-winning PLAYMOBIL® had developed a new concept and wanted to test the reactions of children and parents, to decide whether to further invest in the product We tested a minimum viable product with 10 children and collected feedback from parents in the UK, including co-creation with children and video-recorded
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Ravensburger Case Study

Ravensburger was looking for ways to raise brand awareness for GraviTrax and build loyal customers. The company decided to engage with our consumer events programme in 2019 as a way to achieve these goals.  The Good Toy Guide team demonstrated GraviTrax to 55,000 people at CarFest South, helping to create loyal and engaged fans of
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Kuato Studios Case Study

Kuato Studios, a creative studio focused on engaging children in narrative learning play through apps, was looking to gain insight on a range of topics for two of their hero apps through quantitative and qualitative research. The first app was a prototype close to launch, and Kuato wanted to understand what children liked and disliked
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Morphun Lesson Plans Case Study

We have worked with Morphun for several years, providing lesson plans to support their construction sets. Most recently, we created and tested lesson plans for their new Gears, Chains & Pulleys set. Morphun construction blocks use a patented side-joining design for more possibilities when building. The growing educational range includes sets to encourage maths, literacy
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The Entertainer Case Study

We partnered with The Entertainer for our Balancing Play campaign, to spread the message via a wide range of channels including a survey with parents and resulting PR campaign, video content with Amanda Gummer and in-store play days with the Good Toy Guide demo team. The survey, which was also in collaboration with Theodora’s charity
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Aldwickbury School Case Study

Aldwickbury School wanted to offer the opportunity for the parents of its to attend interactive seminars on a range of topics, including play and preparing children for starting school. Dr Gummer’s Good Play Guide has been working with the school since 2014 to support parents and bring the school community together. ‘How to prepare your
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Hornby Hobbies Case Study

Our consumer events programme in summer 2019 reached thousands of consumers to an overwhelmingly positive reception. One of the brands we showcased at the Great British Food Festival and CarFest South was Hornby Hobbies. Hornby Hobbies wanted to raise awareness for the Airfix and Corgi brands by engaging directly with their target consumers via our
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