We have worked alongside many reputable brands across a number of industries. Take a look at the projects we have worked on...


Ravensburger brought us on-board as they were looking for ways to raise brand awareness for GraviTrax and build loyal customers.

The Entertainer

We partnered with The Entertainer for our Balancing Play campaign, to spread the message via a wide range of channels

Morphun Lesson Plans

We have worked with Morphun for several years, providing lesson plans to support their construction sets.

Sylvanian Families with Highlight PR

Epoch were looking for experts to develop a parent survey to support the activity, looking at what parents consider to be the best investment toys when looking at those with the best long-term play value vs cost.

Kuato Studios

Kuato recruited the Good Play Guide to help gain insight on a range of topics for two of their hero apps through quantitative and qualitative research.

The Great Kids Summit 2019

Dr Gummer was invited to industry conference, The Great Kids Summit in Cologne, to speak about the Balanced Play approach.

Aldwickbury School

Aldwickbury School wanted to offer the opportunity for the parents of its to attend interactive seminars on a range of topics

BBC Children in Need & ASDA

BBC Children in Need were looking to explore areas of need relating to play to inform their funding decisions for their Power of Play project.

Hornby Hobbies

Hornby Hobbies wanted to raise awareness for the Airfix and Corgi brands by engaging directly with their target consumers via our events programme. 

Orchard Toys

Fundamentally Children were brought on board by Orchard Toys to promote a selection of their board and card games.

Rovio Entertainment

Fundamentally Children were brought on board by Rovio Entertainment to create a guide that detailed the common pitfalls and examples of best practice for AR.

Morphun Education

Morphun construction blocks uses a patented side-joining design for even more possibilities when building. Their growing educational range includes sets to encourage Maths, Literacy and Science skills and are accompanied by lots of teacher resources to help children learn through play.

Christmas Campaign 2018

2018’s Christmas Campaign was a three-pronged approach, including the first ever printed Christmas Good Toy Guide, experiential marketing at the Good Toy Zone and impactful online activity, including influencer partnerships and insightful, expert content.

DHX First Steppers

DHX enlisted the help of Fundamentally Children to provide evidence of the developmental characteristics of children in the 6 months to 2.5 year age range.


Ingenium Games approached us in 2016 to gain some valuable endorsement of their brand new game ‘Wordstacker’ before the Kickstarter campaign went live.

Christmas Campaign 2017

Our Christmas Campaign saw us lending our expert voice to clients and peers to ensure their Good Toys stood out in the market over the busy Christmas period.


For the third year running, Fundamentally Children partners up with Playmobil at 3 Foot People Festival 2017, showcasing Good Toys. Guided play and demonstrations, with the independent experts on hand to shout about the developmental benefits of the featured products.


TOMY needed some insight and feedback on the appeal of their new Aquadoodle Super Colour Deluxe and to obtain some video feedback from parents to support their social media campaign. The timing of the project coincided with the annual Three Foot Festival and this provided a cost-effective way of conducting the research and filming the parents.


Caloo ltd are leading Play and Fitness equipment providers within the UK. They are keen to make child development the forefront of their focus when adding new play equipment within their range, so that clients, parents and councillors can be sure the equipment they are having installed is beneficial to children’s learning and development.

Danone Logo - Case Study Client of Fundamentally Children


Dr Gummer provided consultancy on the script, child development milestones as well as being present on the set to facilitate natural, engaging filming. 

Scary Beasties Logo - Case Study Client of Fundamentally Children

Scary Beasties

We have been delighted to work with Scary Beasties to user test two prototype games in 2016 so far. Both apps incorporated a range of interesting features that help get children active.

Happy Studio

McDonald's partners R/GA brought Fundamentally Children (as well as the fabulous developers at Preloaded) to provide expertise on child development, play and children's apps.

John Lewis

John Lewis had a series of aims which they looked to achieve during the Christmas period with the help of Fundamentally Children


Games To Get approached us at London Toy Fair, looking to gain support with developing and endorsing their Sussed? card game and advice on promoting and retailing their product.


Launching in a new market can be hard work, particularly for a small start up. Over the course of 2015 we worked with Tiggly on a number of projects to support their UK launch.


Morrisons had commissioned research into children's ability to dress themselves for their Nutmeg Children's clothing. They wanted an expert in child development to make sense of the research and answer media questions about it during a radio day.


Kellogg's media agency needed support with interpreting and sharing research on their breakfast clubs and exam stress. Fundamentally Children reviewed the research and provided expert comments to help communicate the findings to the wider public.

Mothercare Logo - Case Study Client of Fundamentally Children


Mothercare wanted to upskill their staff with expert information and knowledge in several areas including the importance of a balanced play diet & ages and stages of child development in early years

Pan Macmillan

Pan Macmillan approached us to provide research and insight into children’s engagement with and parents’ perceptions of Campbell Books.


Having worked with Mookie to support several of their brands in the past, when they were developing Pebli, they asked for our input to ensure the interaction between the screen and off line play added real play value and increased opportunities for development.

vTech Logo for Fundamentally Children HQ case study


Following negative publicity in the media on a Good Toy Guide Approved product. The brand turned to us to support their media reaction

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