What makes a product stand out to consumers? Does the answer differ depending on the product type or retail platform? – Different products do well online compared with those that fly when demonstrated. It also depends on who is making the purchasing decision – is it a pester power toy or something parents will need
-> Continue reading 4 Ways to Stand out in a Tough Retail Environment
Bricks and mortar retailers likely shy away when news about the High Street breaks at the moment. The majority of reports point to decreased footfall, consumer confidence and spending. And of course, online spending brings ease of use, competitive pricing and often larger range. In September the British Retail Consortium (BRC) showed that retail footfall
-> Continue reading How to adapt to a changing retail landscape
In the latest instalment of our Meet the Team series, we are finding out more about one of our longest-standing members of staff, review coordinator, Kerstie Mehmel. Kerstie is the one many of you will have the pleasure of dealing with when you submit products for review. Over to her… Over to Kerstie…
-> Continue reading Meet the team – Kerstie Mehmel
Wow! What a fantastic week we had to close off another great period in Q3. The sales and marketing team headed to ExCel for Brand Licensing Europe, Amanda jetted to the US for the Dallas Toy Fair and Women in Toys Empowerment Day, Anna took a trip to the International Play Iceland UK seminar, and
-> Continue reading Fundamentally Children – Q3 2019 highlights
In this instalment of the Meet the Associate series, where we delve a little deeper into the lives and careers of the Fundamentally Children Associate Network, we are chatting to Erika Brodnock You can find out more about the Associates Network here Over to Erika… 1 – Could you tell us
-> Continue reading Meet the Associate – Erika Brodnock
With tools such as Survey Monkey and Google Forms, it can be easy enough for people to bash out a quick survey to test opinion and gain insight and why not? It’s always good to engage with your stakeholders… isn’t it? People usually do surveys for one of two reasons: To genuinely find out
-> Continue reading Top tips for making surveys work for you
(Part 2/2. Read the first article of this series on ‘Are Children getting the right opportunities for Balanced Play?’ here) In Part 1 of our two-part series, we took a look at how a balanced approach to play can reduce the risk of obesity and support positive mental health. In this article, we will
-> Continue reading Using the balanced play approach to promote your good toys
(Part 1/2. Read the second article of this series on ‘Using the balanced play approach to promote your good toys’ here) In a two-part series, we team up with The Entertainer, the Genius of Play™, and Theodora Children’s Charity to delve deeper into the UK and US’s play habits and look at the
-> Continue reading Are children getting opportunities for balanced play?
Children’s industries are a crowded market and never more so than during Q4. It can seem like if you don’t make it onto the big retailers’ Christmas lists or have an enormous TV ad budget, that you can’t get the exposure you need at Christmas. However, that’s not the case. There are so many ways
-> Continue reading How to make your products stand out at Christmas
Our robust start to the year here at Fundamentally Children has continued throughout the second quarter and we’ve had some exciting new partnerships to announce, successful events, and lots more opportunities for our clients to share the limelight and highlight their Good Toys and great businesses and brands. Toys on Tour Most recently, we
-> Continue reading Fundamentally Children – Q2 2019 highlights
