Meet the team – Tracey Devine-Tyley

Tracey is the most recent addition to our team, but is no stranger to the toy and licensing industries. She now heads up our sales and marketing division and is a very well-known and well-loved face in the industry. Over to Tracey…     1 – Could you tell us a bit about your background
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How to adapt to a changing retail landscape

Bricks and mortar retailers likely shy away when news about the High Street breaks at the moment. The majority of reports point to decreased footfall, consumer confidence and spending. And of course, online spending brings ease of use, competitive pricing and often larger range. In September the British Retail Consortium (BRC) showed that retail footfall
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Meet the team – Kerstie Mehmel

In the latest instalment of our Meet the Team series, we are finding out more about one of our longest-standing members of staff, review coordinator, Kerstie Mehmel. Kerstie is the one many of you will have the pleasure of dealing with when you submit products for review. Over to her… Over to Kerstie…    
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Fundamentally Children – Q3 2019 highlights

Wow! What a fantastic week we had to close off another great period in Q3. The sales and marketing team headed to ExCel for Brand Licensing Europe, Amanda jetted to the US for the Dallas Toy Fair and Women in Toys Empowerment Day, Anna took a trip to the International Play Iceland UK seminar, and
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Meet the Associate – Erika Brodnock

In this instalment of the Meet the Associate series, where we delve a little deeper into the lives and careers of the Fundamentally Children Associate Network, we are chatting to Erika Brodnock     You can find out more about the Associates Network here   Over to Erika…   1 – Could you tell us
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Top tips for making surveys work for you

With tools such as Survey Monkey and Google Forms, it can be easy enough for people to bash out a quick survey to test opinion and gain insight and why not? It’s always good to engage with your stakeholders… isn’t it?   People usually do surveys for one of two reasons: To genuinely find out
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Using the balanced play approach to promote your good toys

  (Part 2/2. Read the first article of this series on ‘Are Children getting the right opportunities for Balanced Play?’ here)   In Part 1 of our two-part series, we took a look at how a balanced approach to play can reduce the risk of obesity and support positive mental health. In this article, we will
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Are children getting opportunities for balanced play?

  (Part 1/2. Read the second article of this series on ‘Using the balanced play approach to promote your good toys’ here)   In a two-part series, we team up with The Entertainer, the Genius of Play™, and Theodora Children’s Charity to delve deeper into the UK and US’s play habits and look at the
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How to make your products stand out at Christmas

Children’s industries are a crowded market and never more so than during Q4. It can seem like if you don’t make it onto the big retailers’ Christmas lists or have an enormous TV ad budget, that you can’t get the exposure you need at Christmas. However, that’s not the case. There are so many ways
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Fundamentally Children – Q2 2019 highlights

Our robust start to the year here at Fundamentally Children has continued throughout the second quarter and we’ve had some exciting new partnerships to announce, successful events, and lots more opportunities for our clients to share the limelight and highlight their Good Toys and great businesses and brands.   Toys on Tour Most recently, we
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