Last year, The Toy Association™ enlisted the help of the Good Play Guide™ to develop a new framework to provide the toy industry with a single, consistent definition of STEAM.
The Toy Association™’s STEAM Toy Framework is available to download here. The following provides a guide to help you use The Toy Association™’s STEAM Toy Framework (2021). Click here for FAQs and to read more about how and why the framework was developed. Section 1: Characteristics of a Good Toy There are
-> Continue reading How-To Guide: The Toy Association™’s STEAM Toy Framework (2021)
(Part 2/2. Read the first article of this series on ‘Are Children getting the right opportunities for Balanced Play?’ here) In Part 1 of our two-part series, we took a look at how a balanced approach to play can reduce the risk of obesity and support positive mental health. In this article, we will
-> Continue reading Using the balanced play approach to promote your good toys
(Part 1/2. Read the second article of this series on ‘Using the balanced play approach to promote your good toys’ here) In a two-part series, we team up with The Entertainer, the Genius of Play™, and Theodora Children’s Charity to delve deeper into the UK and US’s play habits and look at the
-> Continue reading Are children getting opportunities for balanced play?
Dr Amanda Gummer features in this one-hour webinar which provides an understanding of the different types of play and the role that toys have in facilitating those play types. Understanding how a balanced approach to play supports children’s development will help toy companies improve their product ranges and ultimately increase sales. In this Webinar
-> Continue reading Webinar – Balanced Play and the Role of Toys in Supporting Child Development
When looking for Media and PR Support, look no further! Our expert voice and independent research facilities make us the perfect partner for PR campaigns in the children and family space.
The Children’s Commissioner, Anne Longfield, recently published of a piece of research she carried out with primary school children about their use of social media. The study took place in 2017, with eight focus groups, encompassing 32 children aged eight to 12 and aimed to understand the impact of social media on this age
-> Continue reading Are tweens living life for social media likes?
Reviews are a popular and effective means of marketing products. Here at Fundamentally Children, however, our product evaluations are more comprehensive than a simple review. Each product is tested by children, as well as our team of experts, to produce an extensive appraisal of the toy or app in question, with ratings for fun,
-> Continue reading How to use the Good Toy Guide stamp to its full advantage
Dr Gummer looks at some of the potential problems which surround licensed products as a result of non licensed products and offers her tips to avoid these.
Dr Amanda Gummer explains the work of the Children’s Media Foundation and how Fundamentally Children came about supporting the foundation.