The designer’s mini-guide to understanding babies (0-12 months)

Understanding your consumer is key to designing great products. If you are making products for babies, it can be helpful to understand the stages of development. This gives you valuable insight into: What babies are able to do at each age What might be tricky for them to do What’s likely to capture their attention
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Making Good Apps Part of a Healthy Play Diet

While technology can be very beneficial when used properly for children’s development, it can be quite tricky to promote your apps in the market whilst still championing healthy, social, active child development.  Many parents report feeling that their children spend too much time on screens and are looking for guidance on how to ensure their
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4 Ways to Stand out in a Tough Retail Environment

What makes a product stand out to consumers?  Does the answer differ depending on the product type or retail platform?  – Different products do well online compared with those that fly when demonstrated. It also depends on who is making the purchasing decision – is it a pester power toy or something parents will need
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How-To Guide: The Toy Association™’s STEAM Toy Framework (2021)

  The Toy Association™’s STEAM Toy Framework is available to download here.   The following provides a guide to help you use The Toy Association™’s STEAM Toy Framework (2021). Click here for FAQs and to read more about how and why the framework was developed.   Section 1: Characteristics of a Good Toy There are
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Using the balanced play approach to promote your good toys

  (Part 2/2. Read the first article of this series on ‘Are Children getting the right opportunities for Balanced Play?’ here)   In Part 1 of our two-part series, we took a look at how a balanced approach to play can reduce the risk of obesity and support positive mental health. In this article, we will
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Are children getting opportunities for balanced play?

  (Part 1/2. Read the second article of this series on ‘Using the balanced play approach to promote your good toys’ here)   In a two-part series, we team up with The Entertainer, the Genius of Play™, and Theodora Children’s Charity to delve deeper into the UK and US’s play habits and look at the
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Webinar – Balanced Play and the Role of Toys in Supporting Child Development

  Dr Amanda Gummer features in this one-hour webinar which provides an understanding of the different types of play and the role that toys have in facilitating those play types. Understanding how a balanced approach to play supports children’s development will help toy companies improve their product ranges and ultimately increase sales. In this Webinar
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Are tweens living life for social media likes?

The Children’s Commissioner, Anne Longfield, recently published of a piece of research she carried out with primary school children about their use of social media.   The study took place in 2017, with eight focus groups, encompassing 32 children aged eight to 12 and aimed to understand the impact of social media on this age
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