PRESS RELEASE: STEAM ACCREDITATION PROGRAM FOR TOY INDUSTRY LAUNCHED

The team at Fundamentally Children will be at the 2016 London Toy Fair: scouting for new toys to invite for testing as well as offering retailers the benefit of our wisdom and discussing the many ways we support the industry, whether through in store play days, staff training in child development, consumer insight or using our endorsement and expert voice to add weight to marketing campaigns.

PRESS RELEASE: Toymaster collaboration 2021

The team at Fundamentally Children will be at the 2016 London Toy Fair: scouting for new toys to invite for testing as well as offering retailers the benefit of our wisdom and discussing the many ways we support the industry, whether through in store play days, staff training in child development, consumer insight or using our endorsement and expert voice to add weight to marketing campaigns.

How-To Guide: The Toy Association™’s STEAM Toy Framework (2021)

  The Toy Association™’s STEAM Toy Framework is available to download here.   The following provides a guide to help you use The Toy Association™’s STEAM Toy Framework (2021). Click here for FAQs and to read more about how and why the framework was developed.   Section 1: Characteristics of a Good Toy There are
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Meet the team – Tracey Devine-Tyley

Tracey is the most recent addition to our team, but is no stranger to the toy and licensing industries. She now heads up our sales and marketing division and is a very well-known and well-loved face in the industry. Over to Tracey…     1 – Could you tell us a bit about your background
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How to adapt to a changing retail landscape

Bricks and mortar retailers likely shy away when news about the High Street breaks at the moment. The majority of reports point to decreased footfall, consumer confidence and spending. And of course, online spending brings ease of use, competitive pricing and often larger range. In September the British Retail Consortium (BRC) showed that retail footfall
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Virgin Radio – Buying Toys that will last past Boxing Day

It is reported that almost half of the families in the UK wasted £50 per child on unwanted presents this Christmas!     To help avoid wasting money and take the stress out of buying unwanted gifts, Dr Amanda Gummer explains how the Christmas Good Toy Guide can help parents and grandparents alike!    

Huffington Post – Are prankster parents spreading holiday fear instead of holiday cheer?

Dr Amanda Gummer was quoted for a new Huffington Post article that looks at a recent viral post which shows parents pranking their children with an appearance from the Grinch during their Christmas photoshoot.    Dr Amanda has stated that,    You can read the full-length article on ‘Christmas Pranks On Kids, Like The Grinch,
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Meet the team – Kerstie Mehmel

In the latest instalment of our Meet the Team series, we are finding out more about one of our longest-standing members of staff, review coordinator, Kerstie Mehmel. Kerstie is the one many of you will have the pleasure of dealing with when you submit products for review. Over to her… Over to Kerstie…    
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