Last year, The Toy Association™ enlisted the help of the Good Play Guide™ to develop a new framework to provide the toy industry with a single, consistent definition of STEAM.
The Toy Association™’s STEAM Toy Framework is available to download here. The following provides a guide to help you use The Toy Association™’s STEAM Toy Framework (2021). Click here for FAQs and to read more about how and why the framework was developed. Section 1: Characteristics of a Good Toy There are
-> Continue reading How-To Guide: The Toy Association™’s STEAM Toy Framework (2021)
Tracey is the most recent addition to our team, but is no stranger to the toy and licensing industries. She now heads up our sales and marketing division and is a very well-known and well-loved face in the industry. Over to Tracey… 1 – Could you tell us a bit about your background
-> Continue reading Meet the team – Tracey Devine-Tyley
Bricks and mortar retailers likely shy away when news about the High Street breaks at the moment. The majority of reports point to decreased footfall, consumer confidence and spending. And of course, online spending brings ease of use, competitive pricing and often larger range. In September the British Retail Consortium (BRC) showed that retail footfall
-> Continue reading How to adapt to a changing retail landscape
Dr Amanda Gummer speaks to Julia Hartley-Brewer about the costs of the impact that buying Christmas presents has on both families and the environment and what parents can do to reduce stress, waste and time over the Christmas Period
It is reported that almost half of the families in the UK wasted £50 per child on unwanted presents this Christmas! To help avoid wasting money and take the stress out of buying unwanted gifts, Dr Amanda Gummer explains how the Christmas Good Toy Guide can help parents and grandparents alike!
Dr Amanda Gummer was quoted for a new Huffington Post article that looks at a recent viral post which shows parents pranking their children with an appearance from the Grinch during their Christmas photoshoot. Dr Amanda has stated that, You can read the full-length article on ‘Christmas Pranks On Kids, Like The Grinch,
-> Continue reading Huffington Post – Are prankster parents spreading holiday fear instead of holiday cheer?
In the latest instalment of our Meet the Team series, we are finding out more about one of our longest-standing members of staff, review coordinator, Kerstie Mehmel. Kerstie is the one many of you will have the pleasure of dealing with when you submit products for review. Over to her… Over to Kerstie…
-> Continue reading Meet the team – Kerstie Mehmel
Dr Amanda Gummer has shared her thoughts with the Huffington Post on a new Snapchat filter that portrays an animated spider that crawls across people’s faces. The filter has been gaining virility as parents are using this filter on their children’s faces, which has sparked a debate on whether this is just harmless fun or
-> Continue reading Huffington Post – Is this this Snapchat filter harmless or traumatic?
Wow! What a fantastic week we had to close off another great period in Q3. The sales and marketing team headed to ExCel for Brand Licensing Europe, Amanda jetted to the US for the Dallas Toy Fair and Women in Toys Empowerment Day, Anna took a trip to the International Play Iceland UK seminar, and
-> Continue reading Fundamentally Children – Q3 2019 highlights