The five most common reasons toys fail a Good Toy Guide evaluation

In the last 10 years of the Good Toy Guide, we have reviewed over 1,500 toys. This process is designed to evaluate how fun a toy is to play with, how easy it is to use, and how good the play value is. Most are already on the shelves in toy stores and have had marketing
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The designer’s mini-guide to understanding babies (0-12 months)

Understanding your consumer is key to designing great products. If you are making products for babies, it can be helpful to understand the stages of development. This gives you valuable insight into: What babies are able to do at each age What might be tricky for them to do What’s likely to capture their attention
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Six ways we can support your PR agency (and add credibility to your campaign)

Join us on the journey to make the world a more playful place! Dr Gummer’s Good Play Guide sets out to use our expert voice and independent research services to help support PR agencies.  We work closely with a range of different types of PR agencies from in-house PRs to agencies that typically have a
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4 Ways to Stand out in a Tough Retail Environment

What makes a product stand out to consumers?  Does the answer differ depending on the product type or retail platform?  – Different products do well online compared with those that fly when demonstrated. It also depends on who is making the purchasing decision – is it a pester power toy or something parents will need
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PRESS RELEASE: STEAM ACCREDITATION PROGRAM FOR TOY INDUSTRY LAUNCHED

The team at Fundamentally Children will be at the 2016 London Toy Fair: scouting for new toys to invite for testing as well as offering retailers the benefit of our wisdom and discussing the many ways we support the industry, whether through in store play days, staff training in child development, consumer insight or using our endorsement and expert voice to add weight to marketing campaigns.

PRESS RELEASE: Toymaster collaboration 2021

The team at Fundamentally Children will be at the 2016 London Toy Fair: scouting for new toys to invite for testing as well as offering retailers the benefit of our wisdom and discussing the many ways we support the industry, whether through in store play days, staff training in child development, consumer insight or using our endorsement and expert voice to add weight to marketing campaigns.

How-To Guide: The Toy Association™’s STEAM Toy Framework (2021)

  The Toy Association™’s STEAM Toy Framework is available to download here.   The following provides a guide to help you use The Toy Association™’s STEAM Toy Framework (2021). Click here for FAQs and to read more about how and why the framework was developed.   Section 1: Characteristics of a Good Toy There are
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How to adapt to a changing retail landscape

Bricks and mortar retailers likely shy away when news about the High Street breaks at the moment. The majority of reports point to decreased footfall, consumer confidence and spending. And of course, online spending brings ease of use, competitive pricing and often larger range. In September the British Retail Consortium (BRC) showed that retail footfall
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