The designer’s mini-guide to understanding babies (0-12 months)

Understanding your consumer is key to designing great products. If you are making products for babies, it can be helpful to understand the stages of development. This gives you valuable insight into: What babies are able to do at each age What might be tricky for them to do What’s likely to capture their attention
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Six ways we can support your PR agency (and add credibility to your campaign)

Join us on the journey to make the world a more playful place! Dr Gummer’s Good Play Guide sets out to use our expert voice and independent research services to help support PR agencies.  We work closely with a range of different types of PR agencies from in-house PRs to agencies that typically have a
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Making Good Apps Part of a Healthy Play Diet

While technology can be very beneficial when used properly for children’s development, it can be quite tricky to promote your apps in the market whilst still championing healthy, social, active child development.  Many parents report feeling that their children spend too much time on screens and are looking for guidance on how to ensure their
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Top tips for making surveys work for you

With tools such as Survey Monkey and Google Forms, it can be easy enough for people to bash out a quick survey to test opinion and gain insight and why not? It’s always good to engage with your stakeholders… isn’t it?   People usually do surveys for one of two reasons: To genuinely find out
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How to make your products stand out at Christmas

Children’s industries are a crowded market and never more so than during Q4. It can seem like if you don’t make it onto the big retailers’ Christmas lists or have an enormous TV ad budget, that you can’t get the exposure you need at Christmas. However, that’s not the case. There are so many ways
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Creating brand superfans and ambassadors

One of the key ingredients in the recipe for a successful business is customer loyalty. And once you created a group of loyal customers and followers, you’re a step closer to creating superfans for your business. There is a number of different types of brand superfans, ranging from the general public to social media influencers,
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Building your brand credibility

Among the top priorities when putting together both business and marketing plans, should be how to build credibility in your business. It’s important for both trade and consumer audiences to trust you will do what you say you will, that you understand your market, that your products are beneficial to their users, and that you
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What influencer is right for your brand?

  There’s no denying that influencers, brand ambassadors and experts can be a powerful marketing tool across social media, blogs, and websites. We talked recently about how to choose good influencers, but equally important when choosing the right people to work with, is what kind of influencer is best for your brand. There are huge
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How to stand out in the crowded preschool market

Children develop rapidly through the first months and years of life, making this a time of massive change for little ones and their parents. Traditionally this age group has been separated into ‘baby’ and ‘pre-school’ markets, but if we look at the stages of development within these categories, it’s clear than an awful lot is
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Top tips for choosing the right influencer for your campaign

There’s no denying that influencer marketing is becoming increasingly popular across all industries. And when done well, working with influencers, experts and bloggers on social media campaigns can have a valuable ROI. It has in fact been shown that many people trust influencers they follow as much as they do their own friends and family.
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