Brief & Background
Dr Gummer was invited to industry conference, The Great Kids Summit in Cologne, hosted by Super RTL and HMR International, to speak about the Balanced Play approach.
The aim was to help toy and game manufacturers understand how they can help their brands and products benefit from using a better understanding of children’s development and play patterns.
Summary of services provided
- Seminar delivered in Cologne at the Great Kids Summit
How we helped
- We delivered the seminar to a range of industry professionals including designers, inventors and marketeers, to help increase their understanding of child development and play.
- The information provided enabled them to incorporate current research and best practice into their work.