Brief & Background
Ravensburger was looking for ways to raise brand awareness for GraviTrax and build loyal customers. The company decided to engage with our consumer events programme in 2019 as a way to achieve these goals.
The Good Toy Guide team demonstrated GraviTrax to 55,000 people at CarFest South, helping to create loyal and engaged fans of the toy.
Summary of services provided
Product demonstrations to parents and children at a major family festival in August 2019.
How we helped
- Created loyal fans, driving sales
- Boosted brand awareness and trust in Gravitrax via endorsement from the Good Toy Guide team
- Social media and PR support
- High-res photos from photographers at the event provided to Ravensburger for marketing use
- All logistics and roll-out taken care of by the Good Toy Guide team, freeing up Ravensburger colleagues