Brief & Background
Rovio Entertainment were looking to develop a revolutionary new augmented reality (AR) app that would seamlessly connect Rovio licensed products with the digital Angry Birds universe (‘Project Magic’).
Fundamentally Children were brought on board to create a guide that detailed the common pitfalls and examples of best practice for AR.
Summary of services provided
A 30-page written report including:
- Desk research
- Competitor testing feedback, including quotes from children
- Expert opinion from our in-house child development experts
- Expert comments from our associate partner Lucy Gill, children’s app and digital game specialist
How we helped
We began by testing four AR products with a number of children at one of our play club partner centres. The researcher observed the ease of use and engagement with each product and talked to children about their experience.
The feedback from the competitor testing was combined with desk research and expert comment to create an overview of potential barriers the developers would need to consider as well as some examples of how this could be achieved.