Please use the links below to submit toys, children's apps, online games or other children's products for the Good Play Guide to review. We look forward to testing your products. However, a review is just the beginning - if your product is approved there are a wide range of endorsement services we can offer. Contact us to find out more.

We pride ourselves on our research approach and do our utmost to ensure we obtain valid insight in an ethical manner. We adhere to the British Psychological guidelines on conducting research with children which are summarised here..

SUBMIT A TOY

Please complete the following form to submit a toy for review by the Good Toy Guide, part of the Good Play Guide.

All products are reviewed by multiple age-appropriate children over several play sessions as well as by our experts (including child psychology and user experience experts).

There is a charge for the review of toys. If you have not already paid for your review, after submission one of our team will get in touch to discuss the options.

SUBMIT AN APP

Please complete the following form to submit a children's app, online game or parenting app for review by the Good App Guide, part of the Good Play Guide.

Whilst most of what we review are apps, we regularly also review online games, parenting apps and other digital products and you are welcome to submit all these here (see Submit a toy for physical product submissions). All our products are reviewed by multiple age-appropriate children over several play sessions as well as by our experts (including child psychology and user experience experts).

SUBMIT STEAM PRODUCTS

The Good Play Guide™ is the official accreditation body for the STEAM Accreditation Program.

The new accreditation program is open to all toy companies and brands involved in the manufacture, design, and marketing of STEAM products for children.

It is based on the criteria outlined in The Toy Association’s “STEAM Toy Assessment Framework”, which defines and details specific characteristics of a good STEAM (science, technology, engineering, arts, and math) toy for various age groups.

UK Address (for Submissions in the UK & Europe)

Good Play Guide
10b Sun Street
Hitchin
Hertfordshire
SG5 1AE

US Submissions (also from North America)

 

Please contact us via email


If you have any queries about our App / Toy / Product Evaluation Services, please refer to our FAQs

 

While you wait for your product to be evaluated, have a look at the wider services we offer:

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