Toy Submissions



At Good Play Guide, our product evaluations are more comprehensive than a simple review.

Each product is tested by children, as well as our team of experts, to produce an extensive appraisal of the toy or app in question, with ratings for fun, skills development and ease of use!

Who and What is the Good Toy Guide?

Looking for an expert, independent authority trusted by toy brands all around the world to provide you with non-biased and detailed reviews on Children's toy...

Submission Cost

UK - £280 + VAT or £380 + VAT (3 Week Turnaround)

US - $280

What does my Submission Fee cover?

  • Independent evaluation will be carried out by children and professionals.
  • If successful, your product will receive a permanent listing in the Guide, featuring on the home page's 'recently added' carousel. It will also include social media coverage comprising of 1x Tweet, 1x Facebook post and 1 Instagram Post about the review, etc.
  • You will also be able to use our Stamps of Endorsement to use on both Digital and Physical assets, such as the product's packaging or on your website.
  • If unsuccessful, a 1-page report will be sent to you explaining why the product failed to meet the criteria for inclusion in the Guide and an invitation for a free retest if significant changes are made within 6 months of receiving the report.


Please send FIVE samples through to (SIX samples for non-reusable, for example, craft products):

UK Address (for Submissions in the UK & Europe)

Good Play Guide
122 Kimpton High Street

US Submissions (also from North America)

If you are submitting from the US and/or North America, please contact us after you have submitted your product and we will let you know which of our play club partners will be testing your product



If you are unable to see the Toy Submission form, please click the button above or click here to 'Submit Your Toy' through an alternate form.

If you have any queries about our App / Toy / Product Evaluation Services, please refer to our FAQs


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