Dr Amanda Gummer speaks to Julia Hartley-Brewer about the costs of the impact that buying Christmas presents has on both families and the environment and what parents can do to reduce stress, waste and time over the Christmas Period
It is reported that almost half of the families in the UK wasted £50 per child on unwanted presents this Christmas! To help avoid wasting money and take the stress out of buying unwanted gifts, Dr Amanda Gummer explains how the Christmas Good Toy Guide can help parents and grandparents alike!
Children’s industries are a crowded market and never more so than during Q4. It can seem like if you don’t make it onto the big retailers’ Christmas lists or have an enormous TV ad budget, that you can’t get the exposure you need at Christmas. However, that’s not the case. There are so many ways
-> Continue reading How to make your products stand out at Christmas
It seems like only weeks since we were sending out our first ever printed Christmas Good Toy Guide, but we’ve already finalised plans for Christmas 2019. This year’s campaign sees at least 100,000 printed Guides distributed via the Sunday Times Magazine, Good Housekeeping Magazine, in National Childbirth Trust Goody Bags, our Play Club Partners and directly to
-> Continue reading The early bird catches the Christmas worm
Dr Gummer speaks to BBC Scotland to share her thoughts on the latest playground craze, Fidget Spinners and why there is more than meets the eye!
Dr Gummer speaks to BBC Scotland to share her thoughts on the latest playground craze, Fidget Spinners and why there is more than meets the eye!
Dr Gummer speaks to BBC Scotland to share her thoughts on the latest playground craze, Fidget Spinners and why there is more than meets the eye!
Our Research Assistant, Anna, shares some fun ideas with the Butterfly Mother’s readers to inspire imaginative play in children over the festive season.
Dr Amanda Gummer speaks to the Blended Parent Network about the Parent Centred Parenting Model and how to manage your child’s expectations this Christmas
For the first 12 days of December, we will be offering companies in the children’s industries the chance to win one of our services!
