Virgin Radio – Buying Toys that will last past Boxing Day

It is reported that almost half of the families in the UK wasted £50 per child on unwanted presents this Christmas!     To help avoid wasting money and take the stress out of buying unwanted gifts, Dr Amanda Gummer explains how the Christmas Good Toy Guide can help parents and grandparents alike!    

How to make your products stand out at Christmas

Children’s industries are a crowded market and never more so than during Q4. It can seem like if you don’t make it onto the big retailers’ Christmas lists or have an enormous TV ad budget, that you can’t get the exposure you need at Christmas. However, that’s not the case. There are so many ways
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The early bird catches the Christmas worm

It seems like only weeks since we were sending out our first ever printed Christmas Good Toy Guide, but we’ve already finalised plans for Christmas 2019. This year’s campaign sees at least 100,000 printed Guides distributed via the Sunday Times Magazine, Good Housekeeping Magazine, in National Childbirth Trust Goody Bags, our Play Club Partners and directly to
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