User Testing

Knowing what makes your target audience tick is key to creating a winning product. So a great place to start your product development is with consumer research – find out what the children you are developing product for love, hate, enjoy – whatever you want to know about children’s lifestyles, hobbies, play patterns, etc, we can help you to find out.

Perhaps, though, you are further down the development route and have a prototype that you need to test out, to find out what’s working and what isn’t, what needs ironing out, or improving. We can take your design to children and tell you exactly what’s working and what needs to change, and why.

Or maybe you’re having an overhaul of your existing range and want to find out what products are still popular with your target consumer, and what isn’t working so well any more. We can get feedback on as many lines as you want to know about from your key consumers, and their parents.

It could be that you’d like to research an issue that surrounds your company, audience, or the market in general, such as how children perceive different marketing techniques, whether your ad catches their attention, or even how they are interacting with social media or technology.

Any and all of these questions can be answered concisely, professionally and with extensive child development knowledge to back up findings, by the expert team at Fundamentally Children. Whatever your question about children and families, we can answer it.

What we have to offer

Toy Companies & Inventors

Research at any stage of development, or as part of a range evaluation can be carried out with key consumers, either on a quantitative or qualitative basis. We can also user test your marketing campaigns, or look into recent issues or trends. Above all, we will provide comprehensive, targeted results.

App Companies

Retailers

We can research how consumers perceive product displays, both in store and online, how they expect categories to be organised, what’s important to them during their shopping experience, and ultimately what makes them more likely to buy.

Brand Managers & Creative Agencies

Quantitative research into target markets can produce newsworthy stats and findings that can put your clients on the top of the news agenda. We can also work with you to find out how impactful marketing campaigns are, what catches children’s attention and how to best reach them.

Event Organisers

Find out what families want from your event, what they expect to spend when attending, what would make them buy a ticket, what they would expect to find and what would make them come back again and again.

Corporates –

Children can impact almost any business. So it is important to understand the needs of working parents, within your organisation or the end users (many of who are parents or grandparents) and by doing so will enable you to create an efficient and supportive internal culture for your employees as well as producing products that consumers will love!

Consultants –

Ensuring that your advice is evidence-based is a solid foundation upon which you can provide strategic support to companies across a number of industries, for example, the children’s space.

Examples of our Work

Tomy – Tomy needed to some insight and feedback on the appeal of their new Aquadoodle Super Colour Deluxe and to obtain video feedback from parents. We carried out the research at the 3Foot People Festival, allowing us access to a large audience in a cost effective way.

Pan Macmillan – We were approached by Pan Macmillan to provide research and insight into children’s engagement with, and parents’ perceptions of Campbell Books.

What our clients think

“The insights they [Fundamentally Children] have gathered through qualitative research and play testing with children and parents have been instrumental in steering development in the right direction. They have impressed us and our client throughout, often working to extremely tight timescales. Their involvement remains a key part of the ongoing project. They are a pleasure to work with and we have already recommended them for other projects within R/GA. “

Animin logo Logo for Fundamentally Children HQ Testimonial

“I cannot hesitate to recommend that toy creators, app developers and others speak to Fundamentally Children, should they have a need for quality, in-depth quantitative and/or qualitative tester feedback on their products. It’s helped us no end!”

“Amanda’s research is thorough, balanced and provides invaluable insights into how our products are perceived by both adults and children. We particularly admire how she is able to present complex scientific thinking in a practical way that we can use to improve our new and existing products”.